Broadway Pictures
Project Period
October - November 2021
Role
UX Researcher & Designer
Performance
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User study activities
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Ideation
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Sitemap
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Paper wireframe
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Lo-fi & Hi-fi prototype
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Design system
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Accessibility considerations
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Take-away
Project Goal
This project aims to design the app to book movie tickets, including the priority seats for those who are farsighted to reserve the seats in the end row.
Personas
User Journey
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Pain Point
Priority Seats
Audio Instruction
Available Seats
People who are farsighted or over 60 years old prefer to sit on the end row of seats to prevent dizziness.
People unfamiliar with online payment need audio instruction to guide what they need to do on each page of the payment process.
People want to see the available seats before going through the booking process because popular movies are competitive to book their preferred seats.
How might we help people who are farsighted or over 60 years old reserve the seats at the end of the row?
Ideate - Crazy 8
Sitemap
Paper Wireframe
Digital Wireframe
Digital Wireframe Flow
Hi-fi Prototype
Design System
Accessibility Considerations
Audio Instruction
Icons
Accessibility Cinema
Provided access to users who are elderly or visual impairment through audio instruction
Used icons to help make navigation easier
Provided the wheelchair and priority seats for accessible cinema
Take-away
Impact
The responsive web makes users feel like Broadway Pictures thinks about how to meet their needs.
One quote from peer feedback:
“The web made it so easy and accessible to book the cinema tickets even for the elderly! I would use this web as a go-to for the cinema ticket booking with my parents.”
What I learned
While designing the Broadway Pictures responsive web, I learned that the first ideas for the web are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the web’s designs.